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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Entwicklung"
~subject:"Social web"
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Entwicklung
Social web
Social Web
138
Brand management
103
Markenführung
103
Consumer behaviour
90
Konsumentenverhalten
90
Brand image
58
Markenimage
58
Internet marketing
56
Online-Marketing
56
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34
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34
Beziehungsmarketing
33
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33
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24
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World
24
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23
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social media
23
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22
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18
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139
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Dessart, Laurence
4
Burton, Suzan
2
Calder, Bobby J.
2
Carlson, Jamie
2
Cova, Bernard
2
De Vries, Natalie Jane
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Gironda, John T.
2
Golf-Papez, Maja
2
Kerrigan, Finola
2
Korgaonkar, Pradeep K.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Melewar, T. C.
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Reyes, Ian
2
Sashittal, Hemant Chaitanya
2
Soboleva, Alena
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Wang, Ye
2
Abosag, Ibrahim
1
Akdevelioglu, Duygu
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anderson, Helén
1
Andreini, Daniela
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arvidsson, Adam
1
Azar, Salim L.
1
Banerjee, Snehasish
1
Bang, Nguyen
1
Barn, Sukhbinder S.
1
Basil, Debra Z.
1
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Academy of Marketing
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
257
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
191
Finance and development : a quarterly magazine of the IMF
150
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
NBER working paper series
140
Journal of management information systems : JMIS
124
Working paper / National Bureau of Economic Research, Inc.
117
Tourism management : research, policies, practice
116
NBER Working Paper
111
Springer eBook Collection
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
CESifo working papers
94
Business horizons
91
World Bank E-Library Archive
88
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of hospitality management
83
Journal of marketing communications
83
Electronic commerce research
79
Management information systems : mis quarterly
78
Journal of internet commerce
76
Discussion paper / Centre for Economic Policy Research
75
Policy research working paper : WPS
75
Journal of promotion management : innovations in planning and applied research
72
Journal of travel and tourism marketing
70
Cogent business & management
68
The journal of product & brand management
68
Discussion papers / CEPR
67
Journal of information & knowledge management : JIKM
67
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ECONIS (ZBW)
139
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139
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
3
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
4
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
5
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
6
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
7
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
8
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
9
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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