//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The marketing review"
~subject:"Public relations"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Corporate reputation
18
Firmenimage
18
Öffentlichkeitsarbeit
7
Brand management
6
Markenführung
6
Corporate culture
5
Unternehmenskultur
5
Marketing management
4
Marketingmanagement
4
Brand image
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate social responsibility
3
HR marketing
3
Konsumentenverhalten
3
Markenimage
3
Personalmarketing
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand architecture
2
Corporate branding
2
Corporate identity
2
Internet
2
Markenarchitektur
2
Relationship marketing
2
corporate reputation
2
Arbeitsverhalten
1
Betriebliche Wertschöpfung
1
Betrieblicher Konflikt
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand citizenship behaviour
1
Brauerei
1
Brewery
1
Brewing industry
1
Business ethics
1
CSR initiatives
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Case study
1
Fallstudie
1
Language
All
English
7
Author
All
Melewar, T. C.
2
Balmer, John M. T.
1
Bang, Nguyen
1
Chen, Chen-Chu
1
Dennis, Charles
1
Halliburton, Chris
1
Heavens, Andrew
1
Jones, Brian
1
Karlsson, Katariina
1
Lima, Anderson
1
Osburg, Victoria-Sophie
1
Rokka, Joonas
1
Skinner, Heather
1
Temperley, John
1
Tienari, Janne
1
Yen, Dorothy A.
1
Yoganathan, Vignesh
1
Ziegfeld, Agnes
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
The marketing review
Corporate communications : an international journal
37
Corporate reputation review : an international journal
29
Journal of business research : JBR
19
Journal of business ethics : JOBE
17
Journal of communication management : an international journal
12
Journal of marketing communications
12
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing intelligence & planning
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of business strategy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
Journal of business ethics : JBE
4
Journal of communication management
4
The Academy of Management review : AMR
4
Academy of Management journal : AMJ
3
Harvard business review : HBR
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
International studies of management and organization
3
Journal of business communication : JBC
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
Theoretical and applied economics : GAER review
3
Vision : the journal of business perspective
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Business & society
2
Business horizons
2
Central European business review : CEBR
2
Cogent business & management
2
Foundations of Management : the journal of Warsaw University of Technology
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
Saved in:
2
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
5
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
6
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
7
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->