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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
~subject:"Social web"
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Search: subject:"branding"
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Advertising
Social web
Brand management
163
Markenführung
163
Brand image
77
Markenimage
77
Consumer behaviour
71
Konsumentenverhalten
71
Social Web
37
Brand
32
Markenartikel
31
Tourism marketing
30
Tourismusmarketing
30
Internet marketing
26
Online-Marketing
26
Destination management
24
Destinationsmanagement
24
Beziehungsmarketing
23
Relationship marketing
23
Place marketing
22
Standortmarketing
22
Marketing management
19
Marketingmanagement
19
Hotel industry
13
Hotellerie
13
Holiday behaviour
12
Urlaubsverhalten
12
Tourism
11
Tourismus
11
USA
11
United States
11
Destination branding
10
City marketing
9
Stadtmarketing
9
Advertising effects
8
Luxury goods
8
Luxusgüter
8
Place branding
8
Social media
8
Stakeholder
8
Werbewirkung
8
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38
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Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Aranda, Evangelina
1
Arvidsson, Adam
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Blaer, Madelene
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Cheng, Mingming
1
Chiang, Chang-Tang
1
Choi, Jiho
1
Cova, Bernard
1
Daly, Timothy
1
Dantas, Danilo C.
1
Davey, Bill
1
Davies, Fiona
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Evers, Uwana
1
Farrington, Thomas
1
Feng, Wenting
1
Fernández, Alejandra C.
1
Filieri, Raffaele
1
Frost, Warwick
1
Garrod, Brian
1
Giordano, Alex
1
Gómez, Mar
1
Hackley, Christopher E.
1
Hamilton, Kathy
1
Han, Kyesook
1
Hanna, Sonya
1
Hansen, Sara Steffens
1
Harrigan, Paul
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
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1
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Journal of marketing management : MM
Tourism management : research, policies, practice
Journal of business research : JBR
133
The journal of product & brand management
67
The journal of brand management : an international journal
63
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising research
23
Business horizons
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of internet commerce
17
Journal of advertising
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
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ECONIS (ZBW)
38
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1
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
2
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
3
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
4
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
5
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
6
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
7
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
8
The future of travel writing : interactivity, personal
branding
and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
9
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
10
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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