Classifying residents' roles as online place-ambassadors
Year of publication: |
2019
|
---|---|
Authors: | Uchinaka, Sanae ; Yoganathan, Vignesh ; Osburg, Victoria-Sophie |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 71.2019, p. 137-150
|
Subject: | Residents | Place marketing | Destination branding | Word-of-mouth | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Markenführung | Brand management | Standortmarketing | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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