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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Addison, John T."
~person:"Brettel, Malte"
~subject:"Cultural identity"
~subject:"Germany"
~subject:"Unternehmenskooperation"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
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Journal of marketing management : MM
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Forward channel integration and performance : an application of transaction cost economics and the misalignment concept
Brettel, Malte
;
Engelen, Andreas
;
Müller, Thomas
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 41-59
Persistent link: https://www.econbiz.de/10008841697
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