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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Yngfalk, Anna Fyrberg"
~subject:"Relationship marketing"
~subject:"Services marketing"
~type:"article"
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"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
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