"It's not us, it's them!" : rethinking value co-creation among multiple actors
Anna Fyrberg Yngfalk
| Year of publication: |
2013
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|---|---|
| Authors: | Yngfalk, Anna Fyrberg |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 9/10, p. 1163-1181
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| Subject: | co-creation | value | S-D logic | interaction | resource integration | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195000