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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Bewertung"
~subject:"Finanzdienstleistung"
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Bewertung
Finanzdienstleistung
Sales promotion
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Barnes, Bradley R.
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Donaldson, Bill
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Journal of marketing management : MM
Company and customer relations
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Consumer behavior analysis : (a) rational approach to consumer choice
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Journal of business & economics research
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of financial services marketing : JFSM
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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2
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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