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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Evaluation"
~subject:"Pharmaindustrie"
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Journal of marketing management : MM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Health economics
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of marketing research : JMR
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Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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ROI in action casebook
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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2
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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