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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Finanzkrise"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Finanzkrise
Großbritannien
Konsumentenverhalten
United Kingdom
Consumer behaviour
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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360
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8
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368
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9
Sammelwerk
9
Conference paper
8
Konferenzbeitrag
8
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2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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English
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Szmigin, Isabelle
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
2,077
Journal of retailing and consumer services
1,947
Applied economics
913
International journal of consumer studies
788
International journal of hospitality management
752
Psychology & marketing
663
Journal of banking & finance
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
579
Economics letters
448
Journal of international money and finance
432
Applied economics letters
425
European journal of marketing : EJM
413
Management science : journal of the Institute for Operations Research and the Management Sciences
409
Economic modelling
407
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
Journal of business ethics : JOBE
377
The journal of brand management : an international journal
377
Journal of financial stability
366
Journal of marketing research : JMR
347
Tourism management : research, policies, practice
346
Fiscal studies : the journal of the Institute for Fiscal Studies
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Regional studies
328
Technological forecasting & social change : an international journal
327
Journal of travel and tourism marketing
325
International review of financial analysis
322
Cogent business & management
321
Finance research letters
321
Journal of international consumer marketing
321
The international review of retail, distribution and consumer research
317
Journal of economic behavior & organization : JEBO
310
Oxford review of economic policy
310
International journal of retail & distribution management
308
National Institute economic review
308
Journal of retailing
306
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
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ECONIS (ZBW)
368
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11
Financial charity giving behaviour of the working poor : an empirical investigation
Bennett, Roger
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1587-1607
Persistent link: https://www.econbiz.de/10012042296
Saved in:
12
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
13
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
14
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
15
Network ties and interaction rituals : an examination of social drinking
Veeck, Ann
;
Lancendorfer, Karen
;
Atkin, JoAnn L.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 775-795
Persistent link: https://www.econbiz.de/10011935387
Saved in:
16
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
17
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
18
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
19
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
20
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
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