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~isPartOf:"Journal of marketing management : MM"
~person:"Baker, Julie"
~person:"Daunt, Kate L."
~person:"Hede, Anne-Marie"
~person:"Higgins, Leighanne"
~person:"Hogg, Margaret K."
~person:"Hurmerinta, Leila"
~subject:"Innovationsmanagement"
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila
;
Sandberg, Brigitta
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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