Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Year of publication: |
2015
|
---|---|
Authors: | Hurmerinta, Leila ; Sandberg, Brigitta |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 918-939
|
Subject: | negative emotion | emotional ambivalence | radical innovation | innovation adoption | consumer decision-making | Emotion | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Innovationsakzeptanz | Innovation adoption |
-
Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine, (2018)
-
Endres, Herbert, (2023)
-
Emotional user experience of innovative humancomputer interactions : a multi-component approach
Dupré, Damien, (2021)
- More ...
-
Balancing service inclusion for primary and secondary customers experiencing vulnerabilities
Leino, Henna M., (2021)
-
A path of international growth : case PurFile Ltd
Hurmerinta, Leila, (2011)
-
Highly innovative and extremely entrepreneurial individuals : what are these rare birds made of?
Sandberg, Birgitta, (2013)
- More ...