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~isPartOf:"Journal of marketing management : MM"
~person:"Baker, Julie"
~person:"Hede, Anne-Marie"
~person:"Higgins, Leighanne"
~person:"Hogg, Margaret K."
~person:"Hurmerinta, Leila"
~subject:"Brauerei"
~subject:"Verkaufspersonal"
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Journal of marketing management : MM
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Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
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2
The mall as bazaar : how kiosks influence consumer shopping behaviour
Runyan, Rodney
;
Kim, Jung-hwan
;
Baker, Julie
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009489009
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