Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Anne-Marie Hede; Torgeir Watne
| Year of publication: |
2013
|
|---|---|
| Authors: | Hede, Anne-Marie ; Aleti, Torgeir |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 207-224
|
| Subject: | Anthropologie | Anthropology | Marketingmanagement | Marketing management | Emotion | Brauerei | Brewery |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733417