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~isPartOf:"Journal of marketing management : MM"
~person:"Barn, Sukhbinder S."
~person:"Bell, Jim"
~person:"Denegri-Knott, Janice"
~person:"Kerrigan, Finola"
~person:"Polonsky, Michael J."
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Barn, Sukhbinder S.
Bell, Jim
Denegri-Knott, Janice
Kerrigan, Finola
Polonsky, Michael J.
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Journal of marketing management : MM
New Developments in Online Marketing
2
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ECONIS (ZBW)
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1
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
2
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
3
Theorising digital personhood : a dramaturgical approach
Kerrigan, Finola
;
Hart, Andrew
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1701-1721
Persistent link: https://www.econbiz.de/10011608064
Saved in:
4
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
5
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
6
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
Saved in:
7
"New-wave" global firms : Web 2.0 and SME internationalisation
Bell, Jim
;
Loane, Sharon
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 213-229
Persistent link: https://www.econbiz.de/10003984925
Saved in:
8
Interaction of regional news-media production and consumption through the social space
Kerrigan, Finola
;
Graham, Gary
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 302-320
Persistent link: https://www.econbiz.de/10003984940
Saved in:
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