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~isPartOf:"Journal of marketing management : MM"
~person:"Bridson, Kerrie"
~subject:"Relationship marketing"
~subject:"Services marketing"
~type:"article"
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How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
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