How do consumers co-create their experiences? : an exploration in the heritage sector
Joanna Minkiewicz; Jody Evans; Kerrie Bridson
| Year of publication: |
2014
|
|---|---|
| Authors: | Minkiewicz, Joanna ; Evans, Jody ; Bridson, Kerrie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 1/2, p. 30-59
|
| Subject: | co-creation | Service-Dominant Logic | experience | co-creation of the experience | value heritage sector | Kundenintegration | Customer integration | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kulturgüter | Cultural heritage | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338665