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~isPartOf:"Journal of marketing management : MM"
~person:"Cuthbertson, Richard W."
~person:"Hilton, Toni"
~subject:"Competitive advantage"
~subject:"Resource-based view"
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Search: subject_exact:"Service-Dominant Logic"
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Competitive advantage
Resource-based view
Betriebliche Wertschöpfung
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Customer integration
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Ressourcenorientierter Ansatz
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Service-Dominant Logic
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Service-dominant logic
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Marketing theory
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Marketingtheorie
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Journal of marketing management : MM
Journal of business research : JBR
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Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
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2
Service co-creation and value realisation
Hilton, Toni
;
Hughes, Tim
;
Chalcraft, David
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1504-1519
Persistent link: https://www.econbiz.de/10009697986
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