Service co-creation and value realisation
Year of publication: |
2012
|
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Authors: | Hilton, Toni ; Hughes, Tim ; Chalcraft, David |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 13/14, p. 1504-1519
|
Subject: | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation |
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