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~isPartOf:"Journal of marketing management : MM"
~person:"Dermody, Janine"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Internet marketing
Marketing management
Werbewirkung
Advertising effects
2
Election
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Großbritannien
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Politik
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1997-2010
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advertising processing
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attack election advertising
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environmental concern
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materialism and social consumption motivation
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motivated reasoning
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political marketing
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Dermody, Janine
Hunt, Shelby D.
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Hewer, Paul
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Johnson, Lester W.
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Aitken, Robert
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Journal of marketing management : MM
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ECONIS (ZBW)
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Young British partisans' non-voters' processing of attack election advertising and the implications for
marketing
politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
2
An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election
Dermody, Janine
;
Hanmer-Lloyd, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 736-761
Persistent link: https://www.econbiz.de/10009310367
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