An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election
Year of publication: |
2011
|
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Authors: | Dermody, Janine ; Hanmer-Lloyd, Stuart |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 7/8, p. 736-761
|
Subject: | Politik | Politics | Marketing | Werbewirkung | Advertising effects | Wahl | Election | Großbritannien | United Kingdom | 1997-2010 |
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