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~isPartOf:"Journal of marketing management : MM"
~person:"Fowler, Audrey R."
~person:"Karanika, Katerina"
~person:"Phau, Ian"
~subject:"Advertising effects"
~subject:"Anthropology"
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Journal of marketing management : MM
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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2
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
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