//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~person:"Ghauri, Pervez N."
~person:"Sullivan, Daniel P."
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Strategische Allianz
United States
Brand
1
Foreign language
1
France
1
Frankreich
1
Fremdsprache
1
International marketing
1
Internationales Marketing
1
Rules of origin
1
Ursprungsregeln
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ghauri, Pervez N.
Sullivan, Daniel P.
De Mattos, Claudio
1
Naidoo, Vik
1
Salciuviene, Laura
1
Streder, Ruth Salomea
1
Wu, Terry
1
Published in...
All
Journal of marketing management : MM
Global Edition
1
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Multicultural perspectives in customer behaviour
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->