Do brand names in a foreign language lead to different brand perceptions?
Laura Salciuviene; Pervez N. Ghauri; Ruth Salomea Streder; Claudio De Mattos
| Year of publication: |
2010
|
|---|---|
| Authors: | Salciuviene, Laura ; Ghauri, Pervez N. ; Streder, Ruth Salomea ; De Mattos, Claudio |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 11/12, p. 1037-1056
|
| Subject: | Markenartikel | Brand | Fremdsprache | Foreign language | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008757661