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~isPartOf:"Journal of marketing management : MM"
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
~subject:"Ursprungsregeln"
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Journal of marketing management : MM
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
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