//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~person:"Michaelidou, Nina"
~subject:"Internet marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing management
Consumer behaviour
2
Konsumentenverhalten
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Alcohol consumption
1
Alkoholkonsum
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Customer integration
1
Customer satisfaction
1
Facebook
1
Großbritannien
1
Jugendliche
1
Kundenintegration
1
Kundenzufriedenheit
1
Leistungsmotivation
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile application
1
Mobile applications
1
Mobile communications
1
Mobilkommunikation
1
Motivation
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Social Web
1
Social relations
1
Social web
1
Soziale Beziehungen
1
United Kingdom
1
Willingness to pay
1
Work motivation
1
Youth
1
Zahlungsbereitschaftsanalyse
1
alcohol brands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Michaelidou, Nina
Hunt, Shelby D.
4
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Brettel, Malte
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
Ewing, Michael
2
Jaworski, Bernard J.
2
Lang, John T.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Raquel, Cristiana
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Valos, Michael J.
2
Varadarajan, Rajan
2
Veloutsou, Cleopatra
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Aleti, Torgeir
1
Andrews, Lynda
1
Antioco, Michael D. J.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->