The use of Facebook to promote drinking among young consumers
Year of publication: |
2014
|
---|---|
Authors: | Moraes, Caroline ; Michaelidou, Nina ; Meneses, Rita W. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 13/14, p. 1377-1401
|
Subject: | alcohol brands | Facebook | focus groups | netnography | social networking sites | Social Web | Social web | Alkoholkonsum | Alcohol consumption | Jugendliche | Youth | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenimage | Brand image | Markenführung | Brand management |
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