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~isPartOf:"Journal of marketing management : MM"
~person:"O'Cass, Aron"
~person:"Veloutsou, Cleopatra"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Internet marketing
Marketing management
Werbewirkung
Marketingmanagement
2
Online-Marketing
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2
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2
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer engagement
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Dynamic capabilities
1
Dynamische Kompetenzen
1
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O'Cass, Aron
Veloutsou, Cleopatra
Hunt, Shelby D.
4
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Brettel, Malte
2
Brown, Stephen
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Collins, Neil
2
Dermody, Janine
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2
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2
Ewing, Michael
2
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2
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2
Lang, John T.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Raquel, Cristiana
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Valos, Michael J.
2
Varadarajan, Rajan
2
Warnaby, Gary
2
Watson, David J.
2
White, Lesley
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Journal of marketing management : MM
Journal of strategic marketing
6
Journal of business research : JBR
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of marketing
1
Marketing theory
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
2
Brand
marketing
, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
3
Performance implications of market orientation,
marketing
resources, and
marketing
capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
4
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
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