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~isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Search: subject_exact:"Customer orientation"
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Consumer behaviour
Kundenzufriedenheit
Marketing management
Beziehungsmarketing
82
Relationship marketing
82
Konsumentenverhalten
31
Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Markenführung
11
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
Anthropologie
6
Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Complaint management
5
Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
5
Advertising effects
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Werbewirkung
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co-creation
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47
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Conduit, Jodie
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Hollebeek, Linda D.
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Uncles, Mark D.
2
Attmann, Julianne
1
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1
Boshoff, Christo
1
Bowden, Jana
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Brownlie, Douglas
1
Cadogan, John W.
1
Calder, Bobby J.
1
Carlson, Jamie
1
Cassidy, Kim
1
Celuch, Kevin
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Christodoulides, George
1
Coelho, Filipe
1
Collinger, Tom
1
Davey, Bill
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Díaz Martín, Ana María
1
East, Robert
1
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1
Evans, Jody
1
Evanschitzky, Heiner
1
Ewing, Michael
1
Felix, Reto
1
Fernandes, Teresa M.
1
Fillis, Ian
1
Frow, Penelope
1
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Published in...
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Journal of marketing management : MM
Journal of retailing and consumer services
510
Journal of business research : JBR
430
International journal of hospitality management
215
The journal of services marketing
163
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of strategic marketing
104
Journal of the Academy of Marketing Science
104
The service industries journal
104
The journal of product & brand management
103
Journal of hospitality marketing & management
94
The journal of brand management : an international journal
90
Cogent business & management
89
International journal of contemporary hospitality management
88
Journal of travel and tourism marketing
88
Psychology & marketing
83
Asia Pacific journal of marketing and logistics
82
Tourism management : research, policies, practice
78
Journal of retailing
75
European journal of marketing : EJM
71
Journal of service management
71
Journal of marketing
70
SpringerLink / Bücher
69
Journal of service research : JSR
68
Marketing intelligence & planning
68
The journal of business & industrial marketing
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Services marketing quarterly
62
The international review of retail, distribution and consumer research
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
60
Service business
59
International journal of retail & distribution management
56
International journal of electronic customer relationship management : IJECRM
54
International journal of internet marketing and advertising : IJIMA
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
51
The international journal of bank marketing : IJBM
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
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ECONIS (ZBW)
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1
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
Saved in:
4
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
5
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
6
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
9
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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