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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Customer value"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject_exact:"Customer orientation"
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Consumer behaviour
Customer value
Kundenzufriedenheit
Marketing management
Beziehungsmarketing
82
Relationship marketing
82
Konsumentenverhalten
31
Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Markenführung
11
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
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Service quality
8
USA
7
United States
7
Anthropologie
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Anthropology
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Complaint management
5
Großbritannien
5
Markentreue
5
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Value creation
5
Advertising effects
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Werbewirkung
4
co-creation
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Conduit, Jodie
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Hollebeek, Linda D.
2
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2
Matanda, Margaret Jekanyika
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Brodie, Ronderick J.
1
Brownlie, Douglas
1
Cadogan, John W.
1
Calder, Bobby J.
1
Carlson, Jamie
1
Carr, Anthony
1
Cassidy, Kim
1
Celuch, Kevin
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Christodoulides, George
1
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1
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1
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1
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1
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1
El-Manstrly, Dahlia
1
Evans, Jody
1
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1
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Journal of marketing management : MM
Journal of retailing and consumer services
512
Journal of business research : JBR
454
International journal of hospitality management
220
The journal of services marketing
167
Industrial marketing management : the international journal for industrial and high-tech firms
155
Journal of the Academy of Marketing Science
115
The service industries journal
111
Journal of strategic marketing
110
The journal of product & brand management
106
Journal of hospitality marketing & management
94
International journal of contemporary hospitality management
93
Cogent business & management
91
The journal of brand management : an international journal
90
Journal of travel and tourism marketing
89
Psychology & marketing
83
Asia Pacific journal of marketing and logistics
82
Tourism management : research, policies, practice
82
Journal of retailing
78
Journal of marketing
77
Journal of service research : JSR
77
Journal of service management
76
The journal of business & industrial marketing
75
European journal of marketing : EJM
72
Marketing intelligence & planning
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Services marketing quarterly
64
The international review of retail, distribution and consumer research
64
Service business
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
60
International journal of electronic customer relationship management : IJECRM
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of retail & distribution management
56
International journal of internet marketing and advertising : IJIMA
54
The international journal of bank marketing : IJBM
54
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
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ECONIS (ZBW)
50
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1
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
Saved in:
4
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
5
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
6
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
9
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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