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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Service quality"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Consumer behaviour
Einzelhandel
Service quality
Beziehungsmarketing
3
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3
Relationship marketing
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
brand community
2
Brand
1
Brandfest
1
Conflict resolution
1
Corporate Governance
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Corporate governance
1
Customer experience
1
Customer satisfaction
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Event marketing
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Event-Marketing
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Holiday behaviour
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Internet marketing
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Markenartikel
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activity theory
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brand hijack
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carnival
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consumer aggression
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Breitsohl, Jan Christian
1
Carlson, Jamie
1
Dineva, Denitsa Petrova
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Garrod, Brian
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Holzmüller, Hartmut H.
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O'Sullivan, Stephen R.
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Journal of marketing management : MM
The international review of retail, distribution and consumer research
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
International journal of economics and financial issues : IJEFI
3
Journal of business research : JBR
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of quality and service sciences
2
Journal of service theory and practice
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
South Asian journal of management : SAJM
2
The TQM journal : the international review of organizational improvement
2
Trade perspectives in the context of safety, security, privacy and loyalty
2
AICEI proceedings
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business process management journal
1
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Interdisciplinary management research XVI ; 1
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Legends in marketing
1
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
PhD series / Copenhagen Business School
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research in transportation economics
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
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1
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
3
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
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