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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
Social Web
71
Social web
71
Konsumentenverhalten
44
Internet marketing
24
Online-Marketing
24
Brand management
23
Markenführung
23
Viral marketing
17
Virales Marketing
17
social media
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15
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Denegri-Knott, Janice
2
Dessart, Laurence
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Golf-Papez, Maja
2
Molesworth, Mike
2
Veer, Ekant
2
Andrews, Lynda
1
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Journal of marketing management : MM
Journal of business research : JBR
331
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
75
Journal of internet commerce
74
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
61
Journal of travel and tourism marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Electronic commerce research
50
International journal of advertising : the review of marketing communications
50
International journal of business information systems : IJBIS
48
Cogent business & management
46
The journal of brand management : an international journal
46
Information systems research : ISR
45
Journal of management information systems : JMIS
45
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Asia Pacific journal of marketing and logistics
41
Journal of hospitality marketing & management
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
37
Marketing intelligence & planning
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
Journal of marketing
35
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ECONIS (ZBW)
44
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1
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
2
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
3
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
4
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
5
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
6
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
7
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
8
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
Communicating corporate social responsibility in a social
world
: the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
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