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~isPartOf:"Journal of marketing management : MM"
~subject:"Firmenimage"
~subject:"Social web"
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Firmenimage
Social web
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8
Öffentlichkeitsarbeit
8
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4
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4
social media
3
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2
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2
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Journal of marketing management : MM
Corporate communications : an international journal
64
Journal of communication management : an international journal
36
Journal of business research : JBR
33
Corporate reputation review : an international journal
32
Journal of business ethics : JOBE
22
SpringerLink / Bücher
19
Journal of marketing communications
17
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
Harvard-Business-Manager : das Wissen der Besten
10
Harvard business review : HBR
9
Springer eBook Collection
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Business horizons
8
European journal of marketing : EJM
8
Journal of communication management
8
Journal of promotion management : JPM
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Corporate reputation review
7
Journal of business strategy
7
Journal of nonprofit & public sector marketing
7
PR-Praxis
7
Research
7
Strategic corporate communication in the digital age
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
International journal of advertising : the review of marketing communications
6
Marketing intelligence & planning
6
New media and public relations
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The handbook of crisis communication
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Central European business review : CEBR
5
Ethical practice of social media in public relations
5
Journal of business ethics : JBE
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
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ECONIS (ZBW)
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1
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
2
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
5
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
6
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
Saved in:
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