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~isPartOf:"Journal of marketing management : MM"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~type_genre:"Case study"
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Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
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