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~isPartOf:"Journal of marketing management : MM"
~subject:"Werbewirkung"
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Werbewirkung
Brand loyalty
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Journal of marketing management : MM
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Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia
;
Koronis, Epaminodas
;
Elliott, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
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