Media amplification of a brand crisis and its affect on brand trust
Year of publication: |
2011
|
---|---|
Authors: | Yannopoulou, Natalia ; Koronis, Epaminodas ; Elliott, Richard |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 5/6, p. 530-546
|
Subject: | Markentreue | Brand loyalty | Vertrauen | Confidence | Werbewirkung | Advertising effects | Mediennutzung | Media usage |
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