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~isPartOf:"Journal of marketing management : MM"
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Marketing of higher education
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Journal of marketing management : MM
Corporate communications : an international journal
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International Journal of English Language and Literature Studies
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International journal of business communication : IJBC : a publication of the Association for Business Communication
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American Journal of Business
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Arts marketing : an international journal ; AM
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A netnographic sensibility : developing the netnographic/social
listening
boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
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2
Radicalising the marketing of higher education : learning from student-generated social media data
Bolat, Elvira
;
O'Sullivan, Helen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 742-763
Persistent link: https://www.econbiz.de/10011746383
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