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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
2
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
3
Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
Eser, Zeliha
;
Isin, F. Bahar
;
Tolon, Metehan
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 854-868
Persistent link: https://www.econbiz.de/10009310361
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