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~isPartOf:"Journal of marketing management : MM"
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Relevance, responsibility, critical performativity, testimony and
positive
marketing
: contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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