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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
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Social web
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Marketing
68
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Markenimage
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Marketing theory
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Online-Marketing
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Market research
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Customer satisfaction
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Social marketing
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Emotion
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Customer integration
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Kundenintegration
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Bibliometrics
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Markenartikel
28
Advertising effects
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Dienstleistungsqualität
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Werbewirkung
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Viral marketing
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Hart, Susan
41
Tadajewski, Mark
34
Hewer, Paul
28
Baker, Michael J.
26
Brown, Stephen
22
Brownlie, Douglas
21
Hogg, Margaret K.
18
Maclaran, Pauline
17
Patterson, Anthony
15
Varman, Rohit
15
Baron, Steve
14
Dibb, Sally
14
Palmer, Adrian
14
Szmigin, Isabelle
14
Tynan, Caroline
14
Bennett, Roger
13
O'Malley, Lisa
13
Shankar, Avi
13
Carrigan, Marylyn
12
Dennis, Charles
12
East, Robert
12
Piacentini, Maria
12
Simkin, Lyndon
12
Garry, Tony
11
Hunt, Shelby D.
11
Michaelidou, Nina
11
Moufahim, Mona
11
Patterson, Maurice
11
Rowley, Jennifer
11
Cova, Bernard
10
Devlin, James F.
10
Harris, Kim
10
Harris, Lloyd C.
10
Harris, Phil
10
Lim, Ming
10
Lindgreen, Adam
10
Mitchell, Vincent-Wayne
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Prothero, Andrea
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Quinn, Lee
10
Veer, Ekant
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing / Conference <50., 2017, Kingston-upon-Hull>
1
Published in...
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Journal of marketing management : MM
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,256
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,682
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Source
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OLC EcoSci
1,510
ECONIS (ZBW)
901
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391
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391
Linking employee and customer misbehaviour : the moderating role of past misdemeanours
Daunt, Kate L.
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 221-244
Persistent link: https://www.econbiz.de/10010345687
Saved in:
392
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
393
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
Saved in:
394
Materialism : the good, the bad, and the ugly
Shrum, L. J.
;
Lowrey, Tina M.
;
Pandelaere, Mario
; …
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1858-1881
Persistent link: https://www.econbiz.de/10010466392
Saved in:
395
Money, mavens, time, and price search : modelling the joint creation of utilitarian and hedonic value in grocery shopping
Collins, Alan
;
Kavanagh, Ella
;
Cronin, James
;
George, …
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 719-746
Persistent link: https://www.econbiz.de/10010375798
Saved in:
396
Moralities in food and health research
Askegaard, Søren
;
Ordabayeva, Nailya
;
Chandon, Pierre
; …
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10010466397
Saved in:
397
Moving beyond fan typologies : the impact of social integration on team loyalty in football
Fillis, Ian
;
Mackey, Craig
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 364-382
Persistent link: https://www.econbiz.de/10010345667
Saved in:
398
Narrative transparency
Press, Melea
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1353-1376
Persistent link: https://www.econbiz.de/10010433918
Saved in:
399
On the marketing implications of place narratives
Lichrou, Maria
;
O'Malley, Lisa
;
Patterson, Maurice
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 832-856
Persistent link: https://www.econbiz.de/10010410774
Saved in:
400
Online service quality : content and process of analysis
Piercy, Niall
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 747-785
Persistent link: https://www.econbiz.de/10010375796
Saved in:
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