Money, mavens, time, and price search : modelling the joint creation of utilitarian and hedonic value in grocery shopping
Year of publication: |
2014
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Authors: | Collins, Alan ; Kavanagh, Ella ; Cronin, James ; George, Richard |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 7/8, p. 719-746
|
Subject: | grocery | hedonic | ultilitarian | maven | identity | price search | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory |
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