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~isPartOf:"Journal of marketing research"
~subject:"Comparison"
~subject:"Online-Marketing"
~type:"article"
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Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
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