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Journal of marketing research
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Suspense and surprise in media product design : evidence from Twitch
Simonov, Andrey
;
Ursu, Raluca M.
;
Zheng, Carolina
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013474545
Saved in:
2
State-dependent demand estimation with initial conditions correction
Simonov, Andrey
;
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 789-809
Persistent link: https://www.econbiz.de/10012271829
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