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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~person:"Brodie, Roderick J."
~subject:"Marketingtheorie"
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Brodie, Roderick J.
Tadajewski, Mark
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Journal of marketing research : JMR
Journal of marketing
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
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The Routledge handbook of service research insights and ideas
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Collaborative theorising about markets and
marketing
and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
2
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
3
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
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