Collaborative theorising about markets and marketing and service-dominant logic : editorial
Year of publication: |
2014
|
---|---|
Authors: | Brodie, Roderick J. ; Storbacka, Kaj |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 3, p. 231-237
|
Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Marketing |
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