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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~person:"Skålén, Per"
~subject:"Marketingtheorie"
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Marketingtheorie
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Skålén, Per
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Journal of marketing research : JMR
Journal of marketing
Marketing theory
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of the Academy of Marketing Science
1
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Transforming form the goods to the service-dominant logic
Skålén, Per
;
Edvardsson, Bo
- In:
Marketing theory
16
(
2016
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
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Co-creation and co-destruction : a practice-theory based study of interactive value formation
Echeverri, Per
;
Skålén, Per
- In:
Marketing theory
11
(
2011
)
3
,
pp. 351-373
Persistent link: https://www.econbiz.de/10009355151
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