Co-creation and co-destruction : a practice-theory based study of interactive value formation
Per Echeverri; Per Skålén
| Year of publication: |
2011
|
|---|---|
| Authors: | Echeverri, Per ; Skålén, Per |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 3, p. 351-373
|
| Subject: | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Werttheorie | Theory of value | Öffentlicher Nahverkehr | Local public transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009355151