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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Werbewirkung"
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Marketingtheorie
Werbewirkung
Consumer behaviour
399
Konsumentenverhalten
399
Market research
207
Marktforschung
207
Beziehungsmarketing
198
Relationship marketing
198
Brand management
180
Markenführung
180
Marketing management
169
Marketingmanagement
169
Marketing
142
Marketing theory
131
Internet marketing
102
Online-Marketing
102
Brand image
96
Markenimage
96
USA
92
United States
92
Social Web
87
Social web
87
Viral marketing
75
Virales Marketing
75
Theorie
73
Theory
73
Advertising effects
69
Lieferantenmanagement
69
Supplier relationship management
69
Brand
65
Markenartikel
65
Advertising
62
Werbung
62
Customer satisfaction
55
Kundenzufriedenheit
55
Distribution channel
54
Vertriebsweg
54
Customer value
47
Kundenwert
47
B-to-B-Marketing
45
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Article
196
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4
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197
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197
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
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2
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1
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1
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Language
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English
200
Author
All
Tadajewski, Mark
10
Heerde, Harald J. van
4
Jones, D. G. Brian
4
Vargo, Stephen L.
4
Bradshaw, Alan
3
Brodie, Roderick J.
3
Cova, Bernard
3
Dekimpe, Marnik G.
3
Foxall, Gordon R.
3
Jerath, Kinshuk
3
Katona, Zsolt
3
Kjellberg, Hans
3
Leeflang, Peter
3
Neslin, Scott A.
3
Reinartz, Werner J.
3
Wilbur, Kenneth C.
3
Aitken, Robert
2
Ansari, Asim
2
Araujo, Luis
2
Aribarg, Anocha
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Becker, Maren
2
Bruce, Norris I.
2
Chen, Yuxin
2
Cluley, Robert
2
Dalli, Daniele
2
Danaher, Peter J.
2
Du, Rex Yuxing
2
Fang, Eric
2
Ferguson, Shelagh
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Gordon, Brett R.
2
Hanssens, Dominique M.
2
Haws, Kelly L.
2
Kravets, Olga
2
Krishna, Aradhna
2
Kumar, V.
2
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Published in...
All
Journal of marketing research : JMR
Journal of marketing
Marketing theory
Journal of business research : JBR
163
Journal of advertising research
133
Journal of marketing communications
129
International journal of advertising : the review of marketing communications
122
SpringerLink / Bücher
112
International journal of advertising : the quarterly review of marketing communications
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Journal of historical research in marketing
87
Journal of marketing management : MM
81
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of the Academy of Marketing Science
69
Psychology & marketing
69
Journal of advertising : official publication of the American Academy of Advertising
68
European journal of marketing : EJM
67
International journal of internet marketing and advertising : IJIMA
63
Journal of promotion management : JPM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
60
Journal of promotion management : innovations in planning and applied research
60
Marketing : ZFP ; journal of research and management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Legends in marketing
40
Springer eBook Collection / Business and Economics
39
Marketing letters : a journal of research in marketing
38
Health marketing quarterly
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
The journal of product & brand management
32
AMS review : official publication of the Academy of Marketing Science
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Gabler Edition Wissenschaft
29
History of marketing thought ; Volume 1
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Marketing intelligence & planning
28
Journal of strategic marketing
27
The journal of brand management : an international journal
27
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ECONIS (ZBW)
200
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1
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10
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200
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date (oldest first)
1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
Saved in:
4
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
5
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
6
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in
marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
7
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
8
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
9
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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