Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Geoff Simmons, Mark Durkin
| Year of publication: |
2023
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|---|---|
| Authors: | Simmons, Geoffrey ; Durkin, Mark |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 4, p. 607-629
|
| Subject: | brand management | service-dominant logic | brand value | social media marketing | structuration theory | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image | Marketingtheorie | Marketing theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931231165098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631364