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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Steenkamp, Jan-Benedict E. M."
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Consumer behaviour
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Steenkamp, Jan-Benedict E. M.
Kumar, V.
13
Dahl, Darren W.
11
Dhar, Ravi
11
Grewal, Dhruv
9
Haws, Kelly L.
8
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Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
European review of agricultural economics : ERAE
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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The Davidson Institute working paper series
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Best practices in international marketing
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Brand management ; Vol. 4
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ECONIS (ZBW)
5
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1
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
3
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
4
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
5
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
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